Hyper-Nudging is a big data behavioral modification technique (on social media) which dynamically configures the user’s informational context in ways designed to influence their decisions. This new form of power, a de-facto invisible hand, nudges people’s opinions and perspectives in the best interests of whoever pays for the use of such data.
This implies that users are guided through life along algorithm-driven pathways designed in the best interests of advertisers or the platforms themselves. Increasing polarization by promoting the emergence of algorithmic tribes. Are decisions our own in this constellation of social media gravitational forces which pulls us into their own ideological orbits?
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