The Nudge

Speculation #3 (Tareyton) © Roberto Salazar

Speculation #3 (Tareyton)
2021

The Nudge Series
(2021)

Hyper-Nudging is a big data behavioral modification technique (on social media) which dynamically configures the user’s informational context in ways designed to influence their decisions. This new form of power, a de-facto invisible hand, nudges people’s opinions and perspectives in the best interests of whoever pays for the use of such data.

This implies that users are guided through life along algorithm-driven pathways designed in the best interests of advertisers or the platforms themselves. Increasing polarization by promoting the emergence of algorithmic tribes. Are decisions our own in this constellation of social media gravitational forces which pulls us into their own ideological orbits?

The Nudge Set © Roberto Salazar

The Nudge
(1 through 4 set)

Pathways _Limbic #1 © Roberto Salazar

Nudged _Corporate
Ad #1

Pathways _Limbic #2 © Roberto Salazar

Nudged _Corporate
Ad #2

Pathways _Limbic #3 © Roberto Salazar

Nudged _Corporate
Ad #3

Pathways _Limbic #4 © Roberto Salazar

Nudged _Corporate
Ad #4

The Tareyton
Set

Sourced Pixels from
Penthouse December

1977 Page #71

Speculation #2 (Tareyton) © Roberto Salazar

Speculation #2
(Tareyton)

Speculation #5 (Tareyton) © Roberto Salazar

Speculation #5
(Tareyton Set)

Reference
File

Tareyton Reference File

Penthouse Page #71
December 1977

Speculation #1 (Tareyton) © Roberto Salazar

Speculation #1
(Tareyton Set)

The Cutty Set

Pathways _Dopaminergic #1 © Roberto Salazar
Pathways _Dopaminergic #2 © Roberto Salazar
Pathways _Dopaminergic #3 © Roberto Salazar

Nudged_Cigarettes Promos #1 to #3 Polyptych